MediaLink, the marketing and media services oriented management consultancy that was recently acquired by Ascential plc, has named Dana Anderson CMO. Anderson, who most recently was senior vice president and CMO of consumer marketer Mondelez International, will focus on marketing Medialink’s services to Fortune 500 marketers.
In an unrelated move, Medialink announced a new London office, which will be headed by Vice Chairman Wenda Harris Millard.
Anderson, who will be based in MediaLink’s Chicago office, will report to Chariman, CEO and Founder Michael Kassan, and will be a member of the company’s executive team.
She replaces Dee Salomon, who assumes the role of senior vice president-curator in residence.Prior to Mondelez, Anderson was president-CEO of Omnicom’s DDB Chicago and Interpublic’s FCB Chicago.