REVOLVING DOOR: Toygar Bazarkaya Named CCO Of We Are Unlimited

Toygar Bazarkaya was named chief creative officer for We Are Unlimited, McDonald's creative agency of record. Bazarkaya is Ari Weiss' first creative hire for the DDB Network since becoming chief creative officer of DDB North America in February. Bazarkaya will report to Weiss, and lead the agency alongside chief executive officer Brian Nienhaus.

Most recently, Bazarkaya was chief creative officer of the Americas and chairman of the Global Creative Council for Havas Worldwide. In this role, he elevated the creative profile of the New York agency and built a creative network across the North and South American talent. While at Havas, Bazarkaya oversaw the work for IBM, Liberty Mutual, Dos Equis, Sony, TD Ameritrade and Reckitt Benckiser.

Prior to Havas, Bazarkaya spent six years at BBDO New York working on global brands like Visa, Gillette, Campbell's, HP, Mars and MLB. Before that, Bazarkaya was the chief creative officer of BBDO Germany. He also worked at Jung von Matt and Springer & Jacoby in Hamburg, DM9DDB in São Paulo, Mullen in Boston, and DDB New York.

"Toygar is one of those rare creative leaders who moves mountains. He didn't earn his stripes working in the margins," said Weiss. "He does award winning work that drives real business forward. Businesses like Mercedes, Gillette, Dos Equis and Visa. I can't wait to see what he does with the Golden Arches."



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