The H.J. Heinz Company has consolidated advertising for its entire U.S. Consumer Products brand portfolio - including Heinz Ketchup and Classico sauces - with Cramer-Krasselt. The Chicago-based
independent already handles Heinz Frozen Foods brands - including Ore-Ida frozen potatoes and Weight Watchers Smart Ones entrees and desserts. Heinz awarded the Frozen Foods brands to C-K in August
2004 after a review. Based on the strength of the partnership between Heinz and C-K, a decision was made to consolidate all its U.S. retail advertising business with the agency. The accounts were
previously handled by Leo Burnett and Campbell Mithun.
