Conde Nast, Paltrow To Launch 'Goop' Magazine

Condé Nast is partnering with actress Gwyneth Paltrow to create a quarterly print magazine edition of her popular lifestyle site, Goop. The magazine will launch this September.

Goop magazine's debut will also include "a steady stream" of coproduced and cobranded digital content distributed across select Condé Nast brands’ Web sites, and the brand’s social channels, according to a statement.

The magazine is being marketed as premium and “collectible." Editorial content will be created by the team at Goop, with creative support from Condé Nast on visuals. Paltrow and Goop’s staff will work with Anna Wintour, Condé Nast artistic director and longtime Vogue editor-in-chief, and her team to produce cross-platform content.



Goop will likely fill the space for wellness and health print publications left open when Condé Nast shuttered Self's print edition last year.

Goop was founded in 2008 as a newsletter featuring taste makers' tips and news on fashion, health, fitness, wellness, travel, recipes and parenting. The site has a strong ecommerce platform that allows readers to buy featured products, some made exclusively for Goop.

The brand has sometimes been criticized for its unorthodox take on wellness and lifestyle, from selling unique items like a small gold butt necklace for $370 to championing questionable cleanses and detoxes.

Paltrow stated that collaborating with Wintour and Condé Nast "was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”

Goop has been expanding. Last year, it closed a $15 million round of Series B funding to open its first beauty and fragrance pop-up shop, Shiso Psychic by Goop, in New York on April 29.

Next story loading loading..