Around the Net
Three Email 'Must-Haves' For Retailers
- Retail Touchpoints, Tuesday, May 2, 2017 3:50 PM
Retailers are not meeting “their desired results with email communication and marketing.,” Retail Touchpoints states. The reasons include underutilization of triggered emails, inconsistency of relevant information, and sub-par data collection. But marketers can sidestep these issues by deploying three key “must-haves.”
