Ad-Tech Product And Partnership News: Week Of May 8

DoubleVerify And Drawbridge Partner On Ad Placement Quality

DoubleVerify (DV), a marketing measurement software, data and analytics provider, announced a partnership with Drawbridge. Customers of Drawbridge's managed-service and self-service platform can now use the DV programmatic targeting suite to aim for high media quality before a bid is placed.

DV’s pre-bid targeting data solutions for brand safety, fraud protection and viewability are now accessible through Drawbridge's cross-device platform.  Drawbridge customers can now leverage  third-party data from DV to reach consumers more effectively across devices.

"Brands and agencies are increasingly asking for assurances that their messages are viewed by real audiences and being delivered in brand-safe environments, and as a trusted technology partner, the onus is on Drawbridge to provide these tools," stated Drawbridge's VP of sales for North America, Dini Mehta.



Foursquare Adds Sales Leaders

Foursquare named April Denn regional director, brand partnerships. Denn will be based in Foursquare's Chicago office and lead sales efforts across the central region for the company's location-based advertising solution, Pinpoint by Foursquare. Denn previously worked at Quantcast as Head of Midwest Field Sales and has also held sales roles at Google, The Wall Street Journal, and Metromix.    

Jordan Keating was named senior sales manager, a newly created role based at the company’s New York headquarters, where she will manage a team of East Coast brand partners working to grow and build partnerships with national advertisers. Most recently, Keating led East Coast strategic partnerships at Under Armour. Prior to that, she held sales positions at WebMD, Sony Pictures, and New York Post.

Sharethrough Partners With BrightRoll On Programmatic Native

Sharethrough said it has partnered with Yahoo’s BrightRoll demand-side platform (DSP) as a demand source for programmatic native advertising. The move enables advertisers that use the BrightRoll DSP to extend their reach to native advertising with supply from Sharethrough, a native advertising supply-side platform. The BrightRoll DSP is Yahoo’s programmatic platform for digital video, display, and native advertising across devices.

Eyeview Expands Into Europe

Video ad tech firm Eyeview has opened a U.K. office and named Jonathan Setty to the newly created role of managing director, U.K. Setty will be charged with expanding outcome-based video marketing across the retail, consumer packaged goods, automotive, and travel segments across Europe.

He joins Eyeview from AppNexus, where he served as the director, advertiser sales EMEA; he was also the U.K. Commercial Director at Sociomantic.

Eyeview said Setty has more than 15 years of digital and ecommerce marketing experience, including seven years at comScore. He’s led sales teams across mobile marketing, bid management software, and display advertising, including leading sales and partnerships at Criteo from its U.K. market entry in 2010 to its IPO in 2013.   

Exponential Interactive, Cuebiq Partner To Unify Online, Offline Data

Exponential Interactive, a digital advertising firm, has partnered with Cuebiq, a location data provider. The partnership provides advertisers with the ability to target users based on a unified offline and online persona informed by both Cuebiq’s offline location-based audience profiles and Exponential’s online interest-based audiences. It also gives Exponential Interactive clients access to Cuebiq’s attribution measurement capabilities.

Dr. Neal Richter Joins nToggle’s Product Advisory Board

Programmatic platform nToggle named Dr. Neal Richter to its product advisory board. A former CTO of Rubicon Project and co-chair of the Interactive Advertising Bureau’s OpenRTB protocol, Richter joins an advisory board that includes Mike Baker (DataXu), Chris Scoggins (Oracle Data Cloud), Adam Chandler (Kargo), and Kevin Reilly (Dstillery).

At Rubicon, Richter led the early development of real-time bidding via a supply-side platform supporting advertising on the Web, mobile, and video. As a member of nToggle’s product advisory board, Richter will work on the company’s product roadmap and strategy, ensure that platform capabilities align with industry trade associations, stay on top of emerging trends.

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