Around the Net
Mother's Day Is A Good Time For Guilt In Marketing
- Campaign Live, Thursday, May 11, 2017 3:52 PM
Do your email messages lay a guilt trip on readers? There’s no time to do it like Mother’s Day. The Christian Children’s Fund saw its contributions tank when it dumped Sally Struthers’ tear-jerking spots years ago. Here’s why you should “loosen wallets with guilt.”
