Around the Net
Frequency Is Key When Sending Marketing Emails
- Entrepreneur, Thursday, May 18, 2017 10:43 AM
How often should you send marketing emails? That’s a big question, given the fact that clickthrough rates are as low as 2% for some industries. Here’s a primer on when – and how frequently – to send your email communications. Start by studying what your competitors are doing. And stay abreast of how consumers feel.
