Around the Net
Fabletics Walks The Walk In Data-Driven Marketing
- Retail Touchpoints, Friday, May 26, 2017 12:57 PM
Fabletics, a retailer that started online and later added stores, is gathering data on 1.2 million members of its continuity program and using it to communicate across channels. For example, it sends a personalized monthly boutique email to each member, “using a continuously refined algorithm to build the selection and offers,” Retail Touchpoints reports. And it combines this data collection with in-store technologies. Here’s the story of a brand that “walks the walk,” Retail Touchpoints continues.
