Around the Net
Association Uses Analytics To Send Automated Emails
- Associations Now, Thursday, June 1, 2017 1:33 PM
It’s not easy getting people to sign up for a conference. But the American Association of Airport Executives (AAAE) found a way — with data analytics. For example, it closely tracks abandoned shopping carts. “After five unique clicks on the site, AAAE starts an automated email campaign with the user, delivering four emails in 20 days,” Tim Ebner writes on Associations Now. Here’s a case study telling how it works.
