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Google Introduces Maximize Conversions With Smart Bidding

Earlier this week, Google introduced Maximize Conversions, a Smart Bidding strategy that automatically sets the correct bid for each auction to help marketers get the most conversions from daily budget. As an early tester of the feature, Trex, a luxury composite decking company, used Maximize Conversions to build brand awareness and saw a 73% increase in conversion volume. Josh Moser explains.

Read the whole story at Google AdWords »

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