Digital Engagement Index

On Tuesday (6/6), CoverGirl posted a YouTube makeup tutorial showing YouTuber Anwar Jibawi performing a makeover on internet personality Lele Pons, using the brand's new Vitalist Elixir Foundation. Between Tuesday and Wednesday the video tracked 178K views, helping push the American cosmetic brand to the #9 spot of the leaderboard with a 249% increase in digital engagements.

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