Golden Corral is looking to differentiate itself by making brunch available every day, and spotlighting its wide array of menu choices.
New creative for television, online and social, from The VIA Agency, includes spots for two different target audiences, and both English and Spanish versions.
A spot targeted to young adults focuses on the new 7-Day Brunch offering (9:30 am to 2 pm), as well as the chain’s 150 customizable menu options.
A second spot promotes weekend breakfasts for families, stressing the numerous kid- and parent-friendly menu choices.
The young adults brunch ad has a 30-second English version (below), and a 15-second Spanish-language version.
The ads are running across a broad range of English and Spanish cable TV networks, including ESPN and Discovery.
Both language versions are also being run as pre-rolls and as social media ads, including on Facebook and YouTube.