• by Teresa Buyikian , 2 hours ago

In anticipation of the much-hyped Universal Pictures “Wicked: For Good” release on Nov. 21, official spirits partner Absolut Vodka has again teamed up with “sliving” celeb Paris Hilton on a new collaboration benefiting a good cause.

The brand’s Absolut-ly Wicked Good Cocktail Collection contains a limited-edition bottle of Absolut in a sequin bottle sleeve (the first since 2017), which shifts between the film’s green and pink signature colors when touched. The boxed collectible also contains a set of pink and green martini glasses and edible pink and green glitter garnishes, along with “The Grimmerie”  recipe book, containing such cocktails as the Absolut x Ozmopolitan, Absolut x Thrillifying! Twist and the Absolut & Kahlúa x Ozpresso Martini, along with a $15 Fandango promo code to see the film.

In partnership with Paris Hilton and her nonprofit 11:11 Media Impact, all proceeds from sales of the set (as well as a flat donation from Absolut) will benefit the Human Rights Campaign Foundation, which works to ensure that all LGBTQ+ people, people of color and HIV+, are treated as full and equal citizens around the world.

The kit was available for sale on Absolut's “Wicked: For Good” website, but is now sold out.

"Absolut has long advocated for the values of courage, friendship and standing up for what's right. It's core to the very essence of the brand, and these values are mirrored in everything that ‘Wicked: For Good’ champions," says Bethan Hamilton, brand director, Absolut. "Last year Wicked created a sensation that Absolut was proud to be a part of, and this year we hope to inspire even more moments of connection."

Consumers can enter to win one of 11 Absolut-ly Wicked Good Cocktail Collections by sharing a photo or video on social media of their favorite Absolut Wicked cocktail, explain how “Wicked” has changed their life “For Good,” and tag @AbsolutUS @ParisHilton @WickedMovie. or they can upload a submission on the Absolut x Wicked: For Good website here. One prize winner will receive a trip to the “Wicked: For Good” premiere in New York City for two, with airfare and hotel accommodations.