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Cheetah Name Kept By Experian Due To High Awareness

  • DM News, Monday, June 12, 2017 12:13 PM
DM News has an interesting interview with the guys at Cheetah Digital, as the company changes name from Experian Marketing Services. Questions over the move were raised internally, as it reflected one Experian purchase over others, but the external recognition was hugely influential is sticking with the Cheetah name.

Read the whole story at DM News »

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