• by Steve McClellan  @mp_mcclellan, June 13, 2017

To support its growing client roster here, Sid Lee has appointed Mimi St. Gelais to the new role of Head Of U.S. Client Leadership. Previously she spent six years at Wieden + Kennedy, where she most recently was the account lead on Samsung and oversaw the digital account service discipline at the agency. 

In the U.S., Sid Lee -- part of the kyu collective -- is the AOR for The North Face. That account is run out of the agency's Los Angeles office. Its first campaign for the outdoor clothing and gear brand, titled "Question Madness," broke last fall. Other U.S. clients include PepsiCo, MetLife, Yahoo, and Stella Artois. 

“Mimi’s 15+ years’ experience will really help our clients to build brands for today’s consumer,” stated Lukas Derksen, managing partner, Sid Lee NY. “Her addition to the team will be key for the growth of the agency in the years to come,” he added.  

Before W + K, St. Gelais served stints at Deutsch and Crispin Porter + Bogusky where she worked with brands such as HTC, American Express, Dr. Pepper, Snapple, Domino’s Pizza, and General Mills.