Around the Net
Email Marketers Can Now Track Online Actions
- Digital Trends, Thursday, June 15, 2017 3:13 PM
Email marketers are using technology to track online behavior, Digital Trends reports. For example, some embed one-by-one pixel images, called ‘clear GIFs, in the footer, header, or attachments of a message, which forces web browsers to download the image from a web server,” it writes. The server then collects “gobs of information.” Here’s more.
