Around the Net
Cint And Lotame Partner To Use Data For Surveys
- Mar Tech Advisor, Friday, June 16, 2017 3:29 PM
Survey panel platform Cint is partnering with Lotame, a data management platform, to use data from multiple sources to drive surveys. Survey registrants will be asked for five pieces of information:, mail address, ZIP code, gender and year of birth. Other optional questions can also be included at signup. As MarTech reports, “User123 in the Cint survey profile data could be matched through an email address to UserABC in Lotame’s files.” Here’s more.
