Schafer Condon Carter (SCC) is merging its influencer marketing, social media, and PR practices into the standalone SCC|PRISM division.
Positioned as a silo-free operation, the rejiggered unit will develop traditional analog and digital media projects across multiple media platforms. It is a proactive move to stay ahead of the evolving media landscape.
"Traditional approaches toward earned media and third-party endorsement for brands are becoming obsolete,” said Tim Condon, CEO/founder, SCC. “Recognizing the opportunity to leap ahead of the existing paradigm, we have created an engine to drive brand engagement key performance indicators across the earned media continuum.”
SCC managing partner Mike Grossman is heading up the unit with Lauren Sanborn, director of social media, and Laura Colar and Paige Robinson, associate directors, PR and influencer strategy, rounding out the management team.
SCC|PRISM launches with a client roster that includes Potbelly Sandwich Shop, Solo Cup, Southern Comfort Allen Edmonds, Eastman Chemical, Ideal Industries, Procter & Gamble, New Chapter natural vitamins and supplements and Terlato Wines.