Around the Net
Don't Blame Email: Give Your Customers A Multichannel Experience
- Chain Store Age, Tuesday, June 20, 2017 2:44 PM
Retailers are disappointed with their email performance. But they shouldn’t blame email. They’re failing to see that consumers “no longer shop in a single channel nor in a linear fashion,” Chain Store Agereports. Here are some insights into how to provide a multichannel customer experience.
