Portland creative agency North Inc. has named music and tech veteran Dave Allen, Director of Artist and Music Industry Advocacy.
In his new role at North, Allen will pioneer a forthcoming music venture and collaborate with artists and their managers to help them seek new revenue streams in the constantly shifting music business.
Allen comes to North after a long career in music, beginning as bassist for the post-punk band Gang of Four. Later he worked in the digital music sector at corporations including eMusic.com, Intel and Apple Music where he spearheaded partnerships with artists and their managers as a member of the Artist Relations team.
This is Allen’s second stint with North; he was previously a Digital Strategy Director in 2010.
The agency does a lot work related to music and brands. “It made perfect sense to collaborate with Dave on our vision of bringing bands and brands together in a new context," stated North CCO Mark Ray. "Our ambition is to develop, with integrity and soul, new revenue models between artists and brands. Dave, like North, has music in his DNA.”