• by Sara Guaglione , June 30, 2017

The conservative site Heat Street will be folded into News Corp’s financial digital publication MarketWatchin August.

A spokesperson for Dow Jones, the arm of News Corp overseeing Heat Street, told media outlets: "The operation will be restructured under the MarketWatch umbrella, with the goal of strengthening cultural, entertainment and gaming coverage."

First reported by BuzzFeed, the news of Heat Street’s demise was foreshadowed by leadership changes.

The libertarian-leaning, center-right Heat Street was formed in February 2016 and led by former British Parliament member Louise Mensch. Mensch left the site last December to work on creating other News Corp. digital projects. She become a prominent figure on Twitter after accusing President Donald Trump’s administration of colluding with Russia.

Mensch's successor, former ABC and NBC network producer Noah Kotch, who also helped launch Vocativ, left earlier this month to run Fox News’ site at News Corp-owner Rupert Murdoch's other company, 21st Century Fox.

Murdoch reportedly encouraged Fox News to acquire Heat Street, but Fox did not want to pick up the property, due in part to Mensch's conspiracy theories regarding Russia and her criticism of the current administration, according to BuzzFeed.

Mensch tweeted last night: “Sorry to hear this, but know @Marketwatch will be a GREAT place for @HeatStreet team. So proud, thank @Newscorp for amazing opportunity.”

Heat Street employs about 15 people. In January, Mensch told Politicothe site’s traffic had reached 8 million.