Accenture confirmed today that it has acquired marketing consultancy Brand Learning. Terms were not disclosed.
With offices in London, New York and Singapore, the Brand Learning
practice helps clients with customer strategies, new operating models, process development, content and other services.
Accenture said the acquisition strengthens its “ability to drive
end-to-end marketing and sales transformation for clients.”
Brand Learning’s team of 120 will be combined with Accenture’s Customer and Channels management consulting and
industry experts.
“More than 90% of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” stated Laura
Gurski, senior managing director and head of Accenture’s Customer & Channels practice for consumer goods and services, retail, travel, life sciences, automotive and industrial
industries.
The deal, she added, will “further enable us to help clients deliver more integrated customer experiences across the organization – to drive and manage that
business growth.”
Brand Learning has served leading organizations across consumer goods, retail, life sciences, automotive, resources and
financial services industries and has capability experts in 16 countries.