BIZ DEV: Pernod Ricard Calls Review For Malibu Rum

Pernod Ricard has called a review for its Malibu coconut-flavored rum brand in the UK, Campaign reports.

The move comes shortly after the appointment a new UK marketing director at the brand—Philip Ainsworth.

In the U.S., which is not part of the review, the brand uses a number of agencies a number of which collaborated on the client’s “101 Days Of Because Summer” campaign, which is still ongoing. 

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