Universo, Vice Debut Show For Hispanic Market

Spanish-language entertainment cable network Universo and Vice Media have announced the first show, called “Universo Vice,” as part of its partnership to reach the young, Hispanic market in the U.S. with Vice's content.

“The program will be a window to the world with a different point of view, a more direct feel without judgment, and in Spanish,” stated Bilai Joa Silar, SVP of programming and production for Universo.

In May, Vice Media announced a partnership to produce content for NBCUniversal’s two Spanish-language networks, Telemundo and Universo, to tap into the millennial U.S. Hispanic market.

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This marks the first time Vice has produced a TV show specifically to reach this audience.

According to the PEW Research Center, Latinos represent 20% of the U.S. millennial population.

“Universo Vice” will feature 10, one-hour episodes, hosted by Beto Ruiz.

Andres Remondes, Vice's general manager for U.S. Hispanics and Latin Americans, stated: “We're telling stories from across North America, Latin America, and the world that address the issues that matter to young people across the globe."

Each episode will feature four stories. The episodes spotlight the artists who make counterfeit money, the Mexican government’s fight against drug cartels, and the legal trade of exotic animals.

The show will premiere Sunday, August 20 on the Universo channel, which reaches 40 million households across the U.S.

Telemundo and Vice are creating weekly Spanish-language documentary segments on topics such as music, sports, food and culture to air on Telemundo News, as part of the partnership with NBCUniversal.

Vice Media has big plans to expand to different languages. It aims to soon reach around 20 Southeast Asian countries to round out its presence to about 50 countries.

In March, the media company made moves to begin expanding into the Middle East and North Africa.
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