Around the Net

Lessons for AdTech -- From Email Marketing

Marketers working in AdTech would do well to following classic direct marketing and email best practices. An Australian expert sums it up: “No direct customer communications would be delivered without a rigorous process of audience segmentation and definitions, testing (then testing again, and again), executing personalised messaging; measure, optimise, repeat.”

Read the whole story at Mumbrella »

Next story loading loading..