Around the Net
Lessons for AdTech -- From Email Marketing
- Mumbrella, Friday, August 18, 2017 11:20 AM
Marketers working in AdTech would do well to following classic direct marketing and email best practices. An Australian expert sums it up: “No direct customer communications would be delivered without a rigorous process of audience segmentation and definitions, testing (then testing again, and again), executing personalised messaging; measure, optimise, repeat.”
