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How To Avoid Sending 'Spammy' Emails

Email marketers struggle to avoid having their messages marked as spam. One way is to not write spammy emails. “Does your subject line or the content of your email scream SPAM? Is your email copy tackier than a Vegas wedding? Do you frequently abuse the word “free”? Ben Jessup writes. Here are the ways to make sure your email communications are opened, and not mistaken for junk email.

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