• by Larissa Faw , August 24, 2017

Accenture Interactive has appointed Chris McNally to serve as a managing director following a 14-year tenure at SapientRazorfish.

According to the agency in his new role McNally will lead Accenture Interactive’s portfolio of automotive and industrial clients and leverage his expertise, particularly in connected experiences that combine marketing and technology.

Most recently, McNally was managing director for SapientRazorfish's New York location with responsibilities that included client portfolio, office leadership, business operations and oversight of its 350 employees. He also served as executive sponsor on a number of clients, including Ford Motor Company, Mercedes-Benz USA, and Unilever.

He will be based in New York City, reporting to Bob Ghafouri, head of digital transformation for Accenture Interactive.