Around the Net
Marketo Study Uncovers A Customer Engagement Gap
- MarketingProfs, Thursday, August 24, 2017 2:13 PM
Marketers and consumers disagree on the level of engagement provided by brands. According to a study by Marketo, 82% of marketers feel they have “deep understanding” of how customers want to enrage. But only 47% of B2C customers agree. One other finding: email is the top engagement channel, used by 79% of marketers.
