For the upcoming TV season, Nielsen has slightly raised estimates on the number of U.S. TV homes -- by 1.0%.
Nielsen’s 1% bump from last year’s projection brings the total to 119.6 million TV homes for the 2017-2018 TV season. For the 2016-2017 TV season, Nielsen said the estimate was 118.4 million -- an increase of 1.7% from the previous season.
The TV measurement company also notes that total U.S. viewers -- age 2 and older in U.S. TV homes -- are estimated to be 304.5 million, a 0.9% climb from a year ago. This is a slower gain versus the same period a year ago. The 2016-2017 stats show a gain of 1.6% over 2015-2016.
Nielsen uses U.S. Census Bureau data combined with information from the national TV panel to arrive at its TV universe estimates in early May. It distributes final Nielsen Universe estimates before the start of each TV season -- typically the third week in September.
In addition, there is an increase of half a percentage point in total U.S. homes with TV receiving traditional TV signals via broadcast, cable, DBS or Telco, or a broadband Internet connection -- to 96.5%.