Trusted Media Brands has doubled its digital team in the first half of the year, hiring its first social media director, as well as product managers, content editors, designers and in
advertising technology.
Trusted Media Brands brought on 60+ employees in the first six months of 2017, with more than half dedicated to its digital team.
This
expansion has increased content creation, SEO capabilities, programmatic product development, social-media presence, video production and email newsletters, per the company. It has specifically
affected Trusted Media Brand’s top titles Taste of Home, Reader’s Digest and The Family Handyman.
"Investing in our digital team provides greater value to
our valuable readers and fans and further proves our commitment across the board to meet marketers’ needs for increased video advertising and integrated brand campaign options," stated Vince
Errico, Trusted Media Brand’s chief digital officer.
The recent new hires include Alexandra Rosario Kelly, ReadersDigest.com’s new digital editor, who has previously
served as executive digital editor at TODAY Media and senior editor at The Huffington Post.
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Danny Debold joined the company as senior product manager of advertising
technology. He has worked at Vice Media and Slate.
Sally Jones is the new editorial director for ReadersDigest.com and Will Leighton has been tapped as video producer
at FamilyHandyman.com.
“Our No. 1 mission is to invest in our business in ways that increase our engagement with consumers and our marketing partners,” stated
Bonnie Kintzer, CEO of Trusted Media Brands. “I have always told my team we must stay true to our consumer.”