• by Larissa Faw , August 30, 2017

After spending more than 15 years in the agency world, mostly at AKQA, industry veteran Stephen Clements is joining tech company Y Media Labs as its first chief creative officer.

With Clements’ experience working with brands such as Xbox, Audi, eBay, Jordan, Levi’s, he is tasked with evolving the start-up beyond its core mobile app development expertise. "Digital doesn't start and end with apps," he says. "We want to help brands live across all customer touchpoints."

Under his purview, Y Media Lab will help clients develop cohesive digital eco-systems, including website and kiosk design and tracking the customer journey experience. 

He also seeks to "beef up" Y Media's copywriting services as he foresees language become a larger component of the digital platform citing the emergence of AI and UI.

"We see mobile viewed as a philosophy more than a channel," he says.