After spending more than 15 years in the agency world, mostly at AKQA, industry veteran Stephen Clements is joining tech company Y Media Labs as its first chief creative officer.
With Clements’ experience working with brands such as Xbox, Audi, eBay, Jordan, Levi’s, he is tasked with evolving the start-up beyond its core mobile app development expertise. "Digital doesn't start and end with apps," he says. "We want to help brands live across all customer touchpoints."
Under his purview, Y Media Lab will help clients develop cohesive digital eco-systems, including website and kiosk design and tracking the customer journey experience.
He also seeks to "beef up" Y Media's copywriting services as he foresees language become a larger component of the digital platform citing the emergence of AI and UI.
"We see mobile viewed as a philosophy more than a channel," he says.