Around the Net
Email Marketing Program Makes The Grade With Teachers
- DM News, Tuesday, September 5, 2017 9:32 AM
Lesson Planet, an online resource for teachers, found that prospects weren’t taking full advantage of its 10-day free trial. So it started an email marketing program, working with EmailDirect. The result: email engagement during the free trial period has led to 10,000 paid conversions and more than 25,000 membership renewals per year.
