Digital Engagement Index

With 3.6M digital engagements, Dove leapt from #116 to #2 on the leaderboard Tuesday (9/5), thanks to a new official YouTube video promoting the brand's Dermacare Scalp Anti-Dandruff shampoo. Garnering over 3M views in less than 24 hours, this video now ranks as the 4th most watched Dove YouTube video of the year to date.

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