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UK Donors Feel Overwhelmed By Charity Marketing
- Civil Society, Friday, September 8, 2017 8:34 AM
Many UK donors feel bombarded by charities, and are not likely to opt in for communications under the GDPR, according to a survey by nfpSynergy. Donors want more control over the flow, and say charitable groups should follow the same rules as businesses. Nearly a third say they get too much email, and a quarter say the same about direct mail.
