FuboTV is introducing its first TV commercial to raise awareness for the sports streaming TV service.
Developed with BigEyedWish and Duckworth Entertainment, the creative introduces comedian and actor Michael Varamogiannis as Fubo Chávez, self-described as the world's biggest fan. "Chávez was created with the goal of being both a memorable character as well as a persona that can exist beyond the confines of the initial TV spots," according to the agency.
Deutsch is handling media buying for the multi-platform campaign that includes three 15-second commercials airing during NFL games this season on CBS, Fox and NBC. The spots will also air top-tier cable networks, and on regional sports networks in key markets. Additional spots have been created exclusively for social media.