Digital Engagement Index

On Monday (9/11), Adidas uploaded a video to it's official YouTube channel that showcased the Adidas Tango Squad and Real Madrid Manager and retired world famous soccer player, Zinedine Zidane. The video accumulated 3.4M views between Monday (9/11) and Wednesday (9/13), helping the sports apparel brand climb to the #7 spot of the leaderboard by Wednesday, with a 1088% increase in digital engagements. 

advertisement

advertisement

Next story loading loading..