Advertising Age’s 14th Annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before your embark on your next Hispanic marketing project.
1. Marketers can drive growth by targeting Hispanics
The Hispanic opportunity is here now and it’s time to market to the nation's largest minority in their own language.
2. Mobile is the way into Hispanic purchasing power
Hispanics do their homework when it comes to shopping with the palm of their hand. Compared to the general market, more Hispanics research their purchases online via mobile before and even during their in store shopping experience. The opportunity to reach them through their mobile phones is ripe. As Ad Age shows:
3. Social is where Hispanics are researching and talking about your brand
Hispanics live on social platforms and when it comes to shopping, Hispanics turn to social to research, review and advocate for brands.
What are you doing to take advantage of the Hispanic opportunity?
Savvy brands are putting their money behind the Hispanic opportunity across industries including personal care, household products, pharmaceuticals, and telecommunications. The top companies investing in Hispanic media, invested a total of $368 ,million and include Procter and Gamble, Genomma Lab Internacional, AT&T, Loreal, Allstate, Honda, and Walt Disney Co among others.
Whether your brand is big or small, understanding Hispanic demographics, reaching them via mobile, and engaging in social networks will undoubtedly push forward your marketing efforts to deliver growth.