Search by name, company, title, location, etc.

Lee Vann

Member since January 2008Contact Lee

Co-Founder and Chief Strategy Officer

Articles by Lee All articles by Lee

  • Amazon Opens Its Doors To Millions Of Hispanic Shoppers in Engage:Hispanics on 04/13/2017

    Last month, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.

  • Will Snapchat Kill Spanish-language TV? in Engage:Hispanics on 03/09/2017

    Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to express themselves, live in the moment, learn about the world and have fun together."

  • It's Time To Target Hispanic Pet Owners in Engage:Hispanics on 02/09/2017

    A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention since there are 20 million Hispanic pet owners in the U.S.

  • My 'AHAA' Hispanic Marketing Moment in Engage:Hispanics on 01/12/2017

    This week, I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic advertising agency over 15 years ago, I see the opportunity to serve on AHAA's board as a huge aha moment in my Hispanic marketing career.

  • Hispanic Digital Predictions For 2017 in Engage:Hispanics on 12/08/2016

    Another year is coming to a close and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to even greater heights.

  • Why Marketers Should Pay Attention To The 2016 Latino Vote in Engage:Hispanics on 11/10/2016

    Despite the fact that the 2016 presidential election did not go the way most Latinos would have hoped, there are some important insights that marketers can glean from it.

  • 10 Facts To Convince Your Boss To Invest In Hispanic Marketing in Engage:Hispanics on 10/13/2016

    Each year, I look forward to analyzing the Hispanic Fact Pack to see how our industry continues to grow and evolve. For this post, I pulled out 10 stats you can use to convince your boss to invest in Hispanic marketing.

  • Why Targeting Hispanics Online Is Worth The Money in Marketing: CPG on 10/03/2016

    In August, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that "targeting to super-specific audiences was expensive but didn't result in a big difference to its business."

  • Why Targeting Hispanics Online Is Worth The Money in Engage:Hispanics on 09/08/2016

    Last month, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that "targeting to super-specific audiences was expensive but didn't result in a big difference to its business."

  • Cultural Relevance Will Be Key To Connecting With Hispanics Via VR in Engage:Hispanics on 08/11/2016

    Pokemon Go is the fastest mobile game to reach 10 million downloads. It's official: Augmented and virtual reality is the new frontier. Every time I am out and about and see an increasing number of people staggering around with their eyes glued to their phones, I find myself thinking about the marketing opportunities this new technology represents, especially for U.S. Hispanics.

Comments by Lee All comments by Lee

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.