Binge Viewing Popular On Hulu

Binge viewing remains a major factor among subscription video-on-demand services.

Hulu says 60% of its viewers watch multiple episodes of a series in one sitting. Some 32% prefer to watch week-to-week, with 8% binging an entire season or series in a single day.

Hulu also says the once-a-week release of its Emmy-winning drama “The Handmaid’s Tale” had viewers watching episodes quicker than on a traditional weekly linear TV basis. They viewed about three episodes a week.

Also, 66% of viewing to each new episode occurred within the first three days of availability for the show. Some viewers of "Handmaid's" were even faster: 30% finished an entire season -- 10 episodes -- in three days; 60% of its viewers completed an entire season in one week.

Hulu says viewing behavior can grow year-to-year.  

Concerning a recent season of “Empire,” 75% of those who watched episodes on a weekly basis did the same the following season -- around 25% of fans binge-viewed the show.

2 comments about "Binge Viewing Popular On Hulu".
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  1. Ed Papazian from Media Dynamics Inc, October 2, 2017 at 6:43 p.m.

    Very interesting but this does not necessarily mean that 60% of all viewing using Hulu is "binge viewing" ( definition plese? ). Does "multiple episodes" mean two or three or four or five---etc?

  2. John Grono from GAP Research, October 2, 2017 at 8:22 p.m.

    I'm unclear as to what some of the data means.

    For example, for The Handmaid's Tale "66% of viewing to each new episode occurred within the first three days of availability for the show".   Yet "They viewed about three episodes a week".   Is that the same "they" that were watching within three days but were watching three episodes?   Were they repeat watching prior episodes for continuity?

    But further, "Some viewers of "Handmaid's" were even faster: 30% finished an entire season -- 10 episodes -- in three days; 60% of its viewers completed an entire season in one week."

    If 60% of its (The Handmaid's Tale I assume?) viewers completed the season in a week, then how come 66% watched within three days.   Doesn't that mean that 126% of its viewers watched either within three days or watched the season in a week (which would have to be after all 10 episodes had had their weekly release).

    What am I missing or not understanding?

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