Around the Net
The Case For Aggressive Email Marketing
- Entrepreneur, Tuesday, October 3, 2017 11:48 AM
Dela Quist, CEO of Alchemy Worx, sought evidence that a firm could get better results by sending less email. But he was in for a surprise. “What we found was, no matter what we did, more email generated more revenue. You could not stop that happening,” he says.
When it comes to email, less is NOT more. Spot on Dela.