Digital Engagement Index

On Tuesday (10/10), Shell climbed from the #33 to the #6 spot of the leaderboard with 2.1M digital engagements and a 404% uptick in activity day over day. Driving this momentum was the company's official YouTube channel, to which two new videos, both titled, "From 50 Nights to 50 Classic Stories," were uploaded yesterday. The two videos - one :30 and one :55 - ranked as the #1 and #2 most popular Shell video uploads of the past week, each gaining over 800K views on the day of upload.

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