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Does Facebook Promote Political Polarization?

  • The Verge, Thursday, October 12, 2017 4:13 PM

The Verge’s Casey Newton suggests that Facebook’s automated ad auctions reward “popular but polarizing messages with lower unit costs.” Put another way, “Facebook’s auction-based system rewards ads that draw engagement from users by making them cheaper, serving them to more users for less money,” he argues. “The system also encourages polarization by incentivizing ads that users are predisposed to agree with.”


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