Digital Engagement Index

On Sunday (10/1), Lyft published a 30 second spot featuring Tilda Swinton and Jordan Peele to its official YouTube channel. Gaining over 2M views on Thursday(10/12), the spot now ranks as the #1 most watched Lyft video from the past 30 days, partially driving Lyft's 2,302% uptick in activity yesterday. Supported by this momentum, Lyft rose from the #78 to the #6 spot of the leaderboard on Thursday

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