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Most Consumers Will Share Email Addresses: Global Study

  • Which-50, Monday, October 23, 2017 10:07 AM

Four out of five shoppers will share data with brands, with Japanese consumers the least likely to do so, according to a study by SAP. Respondents from all countries except Russia are wiling to share their email mail addresses. SAP revealed the results when introducing facial recognition, machine learning and Internet of Things (IoT) technologies. 

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