BMW has kicked off a review for its U.S. Creative AOR assignment, the German carmaker has confirmed.
KBS is the incumbent and has been invited to defend the account.
The company spent close to $200 million on measured media in the U.S. in 2016, according to Kantar Media.
A BMW spokesman said the review was launched per the company’s policy to periodically review agency partners. KBS won the assignment in 2011 after a formal pitch.
The review is the latest in a series of reviews by the brand recently, including an assesment in Canada in which Interpublic Group’s FCB prevailed. Also, BMW’s Mini brand recently awarded creative duties to Pereira & O’Dell. Mini also added 360i and Merkle to handle digital, social and CRM chores.