beverages

Natural Light Mocks Miller Lite's Taste Tests

Well, that didn’t take long.

Yesterday, Miller Lite released its latest jab at No. 1-selling U.S. beer brand Bud Light: a video of residents of St. Louis — home of Bud parent Anheuser-Busch InBev — choosing Lite in blind taste tests.

Our less-than-psychic prediction that MillerCoors would soon shoot back, given that this ad battle has been going on for a year now, came to pass barely 24 hours later. 

Today, Natural Light — the A-B InBev economy brand that’s been used as the proxy responder for larger sibling Bud Light — posted a retaliatory video (below) that mocks Miller Lite’s taste tests. 

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The new video from “Natty,” which positions itself as the choice of fun-loving young adults, ignores Lite’s taste claims in favor of simply portraying its tests as decidedly uncool.

It shows a nerdy guy in a Lite-branded cap interrupting a rockin’ pool party to try to get the revelers to take taste tests. Their answer: “Sorry Miller Lite, that’s not Natty.”

And so it goes.

Meanwhile, sales of mainstream beer brands, and light brews in particular, continue to decline.

Yesterday, The Wall Street Journal reported that retail sales of Bud Light, Coors Light and Miller Lite have declined by 5.7%, 3.6% and 1.6%, respectively, this year through Oct. 21, citing  Nielsen data compiled by Beer Marketer’s Insights.

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