ARF Rethinks Annual Conference, Rebrands It 'CREATIVExSCIENCE'

The Advertising Research Foundation (ARF) has rebranded its annual conference from “Re:Think” to “CREATIVExSCIENCE.”

The trade organization said the change reflects its “renewed commitment to its original founding mission – to advance ‘the scientific practice of advertising’.” 

The next annual conference will take place March 27-28, 2018 in New York City.

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