McDonald's Covfefe Moment: Attributes Early Morning Tweet To Lack Of McCafe

McDonald’s lost -- or depending on your perspective, won -- the post-Thanksgiving Twitter marketing crown with an early-Friday morning tweet garnering attention for what seemed like a faux pas: “Black Friday **** Need copy and link ***”

The fast-food giant’s social marketing team recovered eight hours later with a tweet showing a NASA-like control room commander hoisting a cup of McCafe, and the punchline: “When you tweet before your first cup of McCafe… Nothing comes before coffee.”

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