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BMW Throws Gauntlet In Billboard War With Volvo
- Jalopnik, Monday, November 27, 2017 8 AM
BMW appears to be back in the billboard game because this billboard showing off the newest BMW M5 just showed up in Gothenburg, Sweden, near Volvo’s headquarters. It is part of Need for Speed: Payback’s advertising campaign. BMW is no stranger to adverting-based spats. A few years ago, BMW fought with Audi via a series of several billboards.
